Media Savvy
The Liberation of The Technology People Now Have Direct Access! Technology What Isn’t Being Talked About Everywhere we look these days people are talking about how technology is changing the game. And yes, it is clear that our access to digital technology is exerting some significant changes on our society. Previously familiar media entities which […]
Building A Funnel And Other Oddities
Sales Funnels… What Are They About? Everywhere you look online recently, “Funnels” are being promoted, talked about and wildly presented as being almost a magical way to sell your thing. But what exactly are they, and why should you be interested? In this article Mike Gorman takes a beady eyed look at the hype, and […]
Who Watches T.V Ads Anymore?
fast forwarding t.v ads & building narratives online Just Like You, I Fast Forward Through T.V Ads I was recently interested in seeing a movie which I like, I could have watched this on ‘NetFlix’ but it just happened to flick up on my T.V search and I noticed it was on a Free-to-air channel […]
Helping People To Use Tech
I help people with the internet & tech Helping People With The Internet & IT Is What I Do As someone who has been working with information technology for a long time, like over two decades, I have a good insight into the problems people can have trying to get things to work for them; […]
#SocialMedia
social media is Extremely powerful! Social Media Can Move Mountains It makes me smile sometimes, when I hear people refer to Social Media as being a trivial, chattering activity. That silly stuff you think of as being trivial is responsible for enormous shifts and changes in our society. There is a widespread lack of understanding, […]
The World Is Going Boutique
we are all going niche The Music Industry Is Changing In A Big Way Mainstream music, we are used to thinking about the music industry in terms of ‘Labels’ & ‘Recording Studios’, we see programs like ‘The Voice’ and other talent shows, we might even listen to the radio and still think about ‘The Charts’. […]
Stop Nuisance Callers
Cold Callers & Advertisers Begone! If you are anything like me you will get people calling on your phone, trying to sell you on one thing or another. Products, holidays, cars, competitions, charity, services, politics. I get annoyed, and sometimes quite cross at a lot of them, because: I do not know them from Adam […]
Secure Socket Layer Certificate For Australian Web Sites
Your website needs an sSL certificate You may have noticed that lots of websites are sporting that green ‘Secure’ label in their address bar lately. You also might have noticed that HTTPS is becoming more common, there is an excellent reason for this: Google have stipulated that their algorithms and Rank Brain technologies will downgrade […]
Shopify eCommerce And Disruption
Shopping From the Street or eCommerce Shopping from the street is always popular, but maybe not so much these days It is a few days before Christmas, my house partner & I went on a shopping trip to the local supermarket center, and a major brand of hardware warehouse. Wow! what a hassle. The parking […]
Are Websites Still Relevant?
Do Brands Even Need A Website From 2018? Websites have been with us ever since Tim Berners-Lee published the very first one, back on August 6 1991; that was not really much more than a plain text page, with a list of web addresses. 26 years has seen a colossal growth and development of sophistication, […]
Radio, Television & The Internet
This Video is crucially important to you I like to produce my own videos, but sometimes content comes along which crushes it, and communicates a concept so well, you have to share it. I think there are just so many business people in Australia currently who simply aren’t getting it, that the attention paradigm has […]
Brand Building On Digital Media
Building Your Unique Brand Online We See Brand Building As An Ongoing Process The idea of creating a ‘Brand’ is certainly not a new one. We are all familiar with thousands of well-known brands which have been a central part of our lives for decades. However, with the advent of our connected world, and social […]
Why Digital Promotions Has Nothing To Do With Technology
It’s Not Technology That Counts Perspective is a strange quality. If you have ever had a look at some of the art work which pre-dates the 17th Century, and then compared this with later works you can clearly see how perspective becomes more and more important. Brunelleschi is credited with introducing mathematical, geometric perspective into art. […]
Anatomy Of A Website For Today
Can A Website Truly Help You In 2018? One of my associates who works in the U.K market put forward the idea that ‘traditional web design’ is Dead. This is a mature man who has been helping clients to publish their commercial websites since the mid 1990’s; he is experienced and was one of […]
The Interactive Dynamic Of New Media
The Dynamic Of Media Has Changed Completely It’s ‘Fake News’! Everywhere we can see that mainstream media is facing the biggest challenge to their authority ever, and the brokers of social power are seeking to refute the credibility of the ‘Alternative Media’ . The development of online media prior to 2016 was largely ignored […]
Hard Work, Empathy, Humility And Kindness
Hard Work, Empathy And Kindness? Some thoughts about business, attitudes and todays social world We are brought up in our society to become competitive, this is fostered by our education system and the values our parents transfer to us. We learn the value of cooperation, and of being able to ‘get along’, but it is […]
The Question Of Quality
Your Podcast, Blog, Big Factory, eCommerce Biz, New Invention, Is It Any Good Though? We live in very noisy times. It seems we are being offered ‘stuff’ everywhere we go. Experts and specialists compete for our attention and we make our choices based on what we know, and what we wish to achieve. The big […]
The Cloud And The Truth
The Cloud & The Coming Revolution In all the major cities of Australia we have IT services companies, Web services, Corporate IT managers and other ‘Tech people’. Over the past five years I see increasing references to ‘The Cloud’ as though it is some kind of optional extra that you can use as a convenience; […]
Importance Of Becoming A Media Company
Moving beyond the concept of ‘blogging’ Digital media really has moved on a long way from the days when ‘blogging’ was a thing. For any business operating in today’s conditions it must be obvious that we are living in a world where ‘Media’ is the currency of meaning. It was always a kind of […]
High Street Webdesign Agencies And B.S
Why Serious Business Always Misses Out Digitally The thinking behind running a business is usually based on ‘risk management’, especially high end ‘this is serious’ type business. This is a natural strategic mode of behavior, one which characterizes successful people all over the globe; in our current digital age it is also unfortunately one which […]